A Company created to make an innovative development for the upholstery textiles market in favor of stylistic research, quality ‘of materials combined with an excellent and fast service.
In a continuous working progress, PrimulaRossa is on the market with new ideas and original proposals, with a fine collection behind which hides experience, professional maturity and a never-ending research for elegance that is of 100% MADE IN ITALY, an emotion felt worldwide …
The brand deliberately takes inspiration from a French novel of 800’s where the protagonist, hidden behind the nickname of “The Scarlet Pimpernel “, fighting the overwhelming power held in only a few hands of the nobility during the French Revolution.
Warehouse
This is the area where we invested most heavily in terms of time and financially. Optimally stocked, our warehouse management system enables us to satisfy delivery requests within 24 h and only in very rare cases 15/20 days. We our proud of the speed of our service and we are well aware that we must respond as fast and as comprehensively as possible and for that reason our great storage space allows us to have thousands of yards of fabric immediately ready on demand for our clients.
Sampling
Elegance and quality of our brand Primula Rossa fully manifest themselves also in the presentation of the sample,from the hanger sizes in the traditional widths of 35 or 17 cms to hangers of 120 cms length as well as our most delicate color cards, piece per piece encoded in handwriting, as to underline our commitment to personalized service and attention to detail, symbols of uniqueness and class.
Showroom
Our greatest skill is knowing how to be inspired by everything that surrounds us and that enriches the theme of the fabric. In the era of fashion and design, it’s the fabric that makes the dress and in our showroom we celebrate its importance each and every day.